{"id":2251,"date":"2023-04-18T09:15:53","date_gmt":"2023-04-18T08:15:53","guid":{"rendered":"https:\/\/www.rajapack.se\/blog-se\/?p=2251"},"modified":"2023-05-09T11:59:57","modified_gmt":"2023-05-09T10:59:57","slug":"e-handelstrenderna-under-2023","status":"publish","type":"post","link":"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023","title":{"rendered":"E-handelstrenderna under 2023"},"content":{"rendered":"<p>Under de senaste \u00e5ren har e-handeln i Sverige exploderat, men under 2022 s\u00e5g vi inte en lika stor uppg\u00e5ng som under \u201dpandemi\u00e5ren\u201d 2020 och 2021. Stora kostnads\u00f6kningar inom m\u00e5nga omr\u00e5den st\u00e4ller h\u00f6ga krav p\u00e5 dig som f\u00f6retag att jobba smart f\u00f6r att komma ut som vinnare. Vi p\u00e5 RAJA har tagit en titt p\u00e5 n\u00e5gra av de viktigaste e-handelstrenderna som vi tror kommer att pr\u00e4gla 2023, och f\u00f6rs\u00f6ker r\u00e5da dig som idag har e-handel eller kanske jobbar i en.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\/#1_Den_ekonomiska_krisen_En_trend_som_kommer_pragla_2023\" title=\"1. Den ekonomiska krisen: En trend som kommer pr\u00e4gla 2023\">1. Den ekonomiska krisen: En trend som kommer pr\u00e4gla 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\/#2_Ateranvandning_och_miljoansvar_Fortsatt_vaxande_trender_i_e-handeln\" title=\"2. \u00c5teranv\u00e4ndning och milj\u00f6ansvar: Fortsatt v\u00e4xande trender i e-handeln\">2. \u00c5teranv\u00e4ndning och milj\u00f6ansvar: Fortsatt v\u00e4xande trender i e-handeln<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\/#3_E-handlare_som_hyr_ur\" title=\"3. E-handlare som hyr ur\">3. E-handlare som hyr ur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\/#4_Alternativa_betalningsmetoder_En_vaxande_trend\" title=\"4.\u00a0 Alternativa betalningsmetoder: En v\u00e4xande trend\">4.\u00a0 Alternativa betalningsmetoder: En v\u00e4xande trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\/#5_Social_handel_Nar_forsaljningen_sker_i_sociala_medier\" title=\"5.\u00a0 Social handel: N\u00e4r f\u00f6rs\u00e4ljningen sker i sociala medier\">5.\u00a0 Social handel: N\u00e4r f\u00f6rs\u00e4ljningen sker i sociala medier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\/#6_Omnikanalforsaljning_fortsatter_att_vaxa\" title=\"6. Omnikanalf\u00f6rs\u00e4ljning forts\u00e4tter att v\u00e4xa.\">6. Omnikanalf\u00f6rs\u00e4ljning forts\u00e4tter att v\u00e4xa.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\/#7_Prenumerationen_kan_ge_e-handelsframgang_2023\" title=\"7. Prenumerationen kan ge e-handelsframg\u00e5ng 2023\">7. Prenumerationen kan ge e-handelsframg\u00e5ng 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\/#8_VR_och_metaverse_nya_trender_att_halla_koll_pa\" title=\"8. VR och metaverse: nya trender att h\u00e5lla koll p\u00e5\">8. VR och metaverse: nya trender att h\u00e5lla koll p\u00e5<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Den_ekonomiska_krisen_En_trend_som_kommer_pragla_2023\"><\/span>1. Den ekonomiska krisen: En trend som kommer pr\u00e4gla 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pandemin \u00e4r inte helt \u00f6ver, krig i Ukraina, globala leveransf\u00f6rdr\u00f6jningar, \u00f6kade r\u00e5varupriser och \u00e4ndringar i handelsavtal mellan l\u00e4nder: M\u00e5nga av de problemen som uppstod i 2022 kommer att forts\u00e4tta ha negativ p\u00e5verkan p\u00e5 e-handeln under 2023. Samtidigt som allt detta h\u00e4nder, har kunderna inte f\u00e5tt l\u00e4gre f\u00f6rv\u00e4ntingar p\u00e5 f\u00f6retagen, de vill ha snabba leveranser, l\u00e5ga priser och en bra kundupplevelse.<\/p>\n<p>Hur ska du m\u00f6ta dessa f\u00f6rv\u00e4ntningarna? Du m\u00e5ste vara mer alert \u00e4n n\u00e5gonsin, b\u00e5de i din ink\u00f6psstrategi och i val av logistikleverant\u00f6r. Under 2023 kommer en nyckel till success vara att vara redo f\u00f6r alla typer av f\u00f6r\u00e4ndringar som kan uppst\u00e5 i logistiksiutationen och kunna l\u00f6sa de snabbt.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Ateranvandning_och_miljoansvar_Fortsatt_vaxande_trender_i_e-handeln\"><\/span>2. \u00c5teranv\u00e4ndning och milj\u00f6ansvar: Fortsatt v\u00e4xande trender i e-handeln<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Den andra stora e-handelstrenden inf\u00f6r 2023 kommer inte som en \u00f6verraskning l\u00e4ngre: det \u00e4r milj\u00f6, h\u00e4r \u00e4r kunderna mer medvetna \u00e4n n\u00e5gonsin. Detta g\u00e4ller b\u00e5de i fysiska butiker och i n\u00e4tbutikerna.<\/p>\n<p>I Postnords e-barometer visar det att ca 25% av alla konsumenter vill att webbutiker ska arbeta mer aktivt med h\u00e5llbarhet. Milj\u00f6trenden \u00e4r ocks\u00e5 bevisad genom den stora \u00f6kning av f\u00f6retag som fokuserar p\u00e5 att s\u00e4lja secondhand. Det visar ocks\u00e5 att en tredjedel handlar mer begagnat under tuffa tider, som p\u00e5 <a href=\"https:\/\/www.sellpy.se\/\">Sellpy<\/a> eller <a href=\"https:\/\/www.tradera.com\/.\">Tradera<\/a>.<\/p>\n<p>Vill din e-handel bli mer h\u00e5llbar med dess emballage? Kolla in dessa alternativ:<\/p>\n<p><a href=\"https:\/\/www.rajapack.se\/kuvert-och-papptuber\/vadderade-kuvert\/bubbelkuvert\/bruna-bubbelkuvert-papper_OFF_NO_09801.html\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2256 alignleft\" src=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2023\/04\/Kunder.-300x251.jpg\" alt=\"\" width=\"345\" height=\"289\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.rajapack.se\/kuvert-och-papptuber\/vadderade-kuvert\/bubbelkuvert\/bruna-bubbelkuvert-papper_OFF_NO_09801.html\">Bruna bubbelkuvert av 100% papper<\/a><\/p>\n<p><a href=\"https:\/\/www.rajapack.se\/kuvert-och-papptuber\/pappkuvert\/e-handelspasar-av-papper_OFF_NO_09317.html\">E-handelsp\u00e5sar av papper<\/a><\/p>\n<p><a href=\"https:\/\/www.rajapack.se\/fyllnads-och-skyddsmaterial\/bubbelplast\/bubbelfolie\/bubbelfolie-av-kraftpapper_OFF_NO_09705.html\">Bubbelfolie av kraftpapper<\/a><\/p>\n<p><a href=\"https:\/\/www.rajapack.se\/packtejp-packband-och-buntning\/packtejp\/papperstejp\/papperstejp-rajatape_OFF_NO_0563.html\">Packband av papper<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Vill du veta mer? L\u00e4s mer om hur de kan byta ut de vanligaste emballageprodukterna till milj\u00f6v\u00e4nligare alternativ. <a href=\"https:\/\/www.rajapack.se\/blog-se\/mono-material-den-stora-emballagetrenden-2022\">H\u00c4R.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_E-handlare_som_hyr_ur\"><\/span>3. E-handlare som hyr ur<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I n\u00e5gra \u00e5r har vi sett att allt fler e-handlare har b\u00f6rjat hyra ut produkter. Detta \u00e4r ist\u00e4llet f\u00f6r att kunden ska beh\u00f6va k\u00f6pa nytt, och det brukar handla om kl\u00e4der, accessoarer eller verktyg.\u00a0 Denna trend kommer f\u00f6rmodligen bara att v\u00e4xa i 2023, eftersom det b\u00e5de \u00e4r milj\u00f6v\u00e4nligt och ekonomiskt.<\/p>\n<p>Denna trenden st\u00e4ller h\u00e5rda krav p\u00e5 god logistik. Dessutom m\u00e5ste kundnyttan av detta kommuniceras genom alla marknadskanaler<\/p>\n<p>Rekommendationer om din webbsida \u00f6verv\u00e4ger att starta ett hyrprogram:<\/p>\n<ul>\n<li>Implementera en tydlig och exakt returpolicy, inklusive all information om produkternas skick och returtider som m\u00e5ste respekteras.<\/li>\n<li>F\u00f6rklara ditt koncept v\u00e4l i alla dina kommunikationskanaler, t\u00e4nk pedagogiskt, f\u00f6r att \u00f6vertyga kunder som fortfarande \u00e4r tveksamma till att byta till detta s\u00e4tt att konsumera.<\/li>\n<li>Skicka produkterna i returf\u00f6rpackningar, s\u00e5 som <a href=\"https:\/\/www.rajapack.se\/kuvert-och-papptuber\/pappkuvert\/vita-postorderpasar\/Vita-e-handelspasar-tur-retur_OFF_NO_9211.html\">\u201dtur och retur\u201d e-handelsp\u00e5sar<\/a>, eller <a href=\"https:\/\/www.rajapack.se\/Lador-kartonger-och-wellcontainrar\/Specialutformade-lador\/Lador-med-snabbotten\/Easybox-Lada-med-dubbla-tackremsor_OFF_NO_9208.html\">dubbelh\u00e4ftande snabbotten l\u00e5dor<\/a>, b\u00e5da dessa produkter skyddar varorna i tv\u00e5 f\u00f6rs\u00e4ndelser.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Alternativa_betalningsmetoder_En_vaxande_trend\"><\/span>4.\u00a0 Alternativa betalningsmetoder: En v\u00e4xande trend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I takt med att e-handelstekniken utvecklas, s\u00e5 f\u00f6r\u00e4ndras ocks\u00e5 konsumenternas f\u00f6rv\u00e4ntningar. \u00c5r 2023 f\u00f6rv\u00e4ntar sig dina kunder att onlinebutiker erbjuder olika betalningsmetoder att v\u00e4lja mellan. \u00d6vergivna varukorgar \u00e4r ett vanligt problem vid n\u00e4thandel och en vanlig orsak \u00e4r att kunderna inte erbjuds \u00f6nskad betalningsform. Kortbetalningar har varit existerat l\u00e4nge men det har ocks\u00e5 blivit allt vanligare att erbjuda l\u00f6sningar som Swish, Apple Pay och Google Pay.<\/p>\n<p>S\u00e5 t\u00e4nk p\u00e5 att diversifiera betalningsmetoderna som finns tillg\u00e4ngliga i din webbutik f\u00f6r att minska antalet kunder som avbryter sitt k\u00f6p. De olika betalningsmetoderna blir f\u00f6rs\u00e4ljningsargument som b\u00f6r lyftas fram p\u00e5 din hemsida.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2299\" src=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2023\/04\/Tabell-betaln-300x167.jpg\" alt=\"\" width=\"650\" height=\"362\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Social_handel_Nar_forsaljningen_sker_i_sociala_medier\"><\/span>5.\u00a0 Social handel: N\u00e4r f\u00f6rs\u00e4ljningen sker i sociala medier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nyligen har en e-handelstrend som kallas social commerce eller, social shopping, dykt upp. Detta inneb\u00e4r s\u00e4lja produkter direkt p\u00e5 sociala medier, utan att g\u00e5 via en tredje parts f\u00f6rs\u00e4ljningsplattform. 2023 kommer denna trend troligen att bli \u00e4nnu mer popul\u00e4r, till exempel med liveshopping p\u00e5 TikTok, Facebook Live eller Instagram Shopping.<\/p>\n<p>Samtidigt forts\u00e4tter trenden med influencer marketing och en stor del av social shopping sker i samband med influencers.<\/p>\n<p>Kanske denna trend \u00e4r n\u00e5got f\u00f6r din webbshop att testa under 2023?<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Omnikanalforsaljning_fortsatter_att_vaxa\"><\/span>6. Omnikanalf\u00f6rs\u00e4ljning forts\u00e4tter att v\u00e4xa.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Under flera \u00e5r har kunderna f\u00f6redragit att handla i flera olika f\u00f6rs\u00e4ljningskanaler, b\u00e5de online och offline. Med den \u00f6kade anv\u00e4ndningen av mobiltelefoner f\u00f6r n\u00e4thandel och den starka tillv\u00e4xten av antalet f\u00f6rs\u00e4ljningsplattformar (traditionella butiker, n\u00e4tbutiker, marknadsplatser, sociala medier, etc.), kommer denna omnikanals-trend att forts\u00e4tta v\u00e4xa under 2023.<\/p>\n<p>F\u00f6r n\u00e4tbutiker inneb\u00e4r denna trend vissa utmaningar. S\u00e5 under 2023 b\u00f6r du t\u00e4nka p\u00e5:<\/p>\n<ul>\n<li>Standardisera din priss\u00e4ttning p\u00e5 alla plattformar och se till att din produktinformation alltid \u00e4r uppdaterad \u00f6verallt.<\/li>\n<li>Anv\u00e4nd teknik f\u00f6r att skapa en fantastisk shoppingupplevelse f\u00f6r dina kunder. Integrera t. ex. QR-koder p\u00e5 dina f\u00f6rpackningar f\u00f6r att f\u00e5 kunden att forts\u00e4tta sin shoppingupplevelse online n\u00e4r de har tagit emot sin best\u00e4llning, eller f\u00f6r att skapa en l\u00e4nk mellan dina fysiska f\u00f6rs\u00e4ljningsst\u00e4llen och webbutiken.<\/li>\n<li>Implementera b\u00e4sta m\u00f6jliga omnikanal-logistik, med noggrann lagerhantering p\u00e5 de olika plattformarna f\u00f6r att exempelvis undvika att en vara tar slut p\u00e5 lager och vidare s\u00e5 att du kan erbjuda en konsekvent kundupplevelse i alla kanaler.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media.digitalisterna.com\/2018\/10\/Omnikanal-1-1024x479.png\" alt=\"Fr\u00e5n multikanal till omnikanal \u2013 V\u00e4gen till en f\u00f6rb\u00e4ttrad kundresa\" width=\"693\" height=\"324\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Prenumerationen_kan_ge_e-handelsframgang_2023\"><\/span>7. Prenumerationen kan ge e-handelsframg\u00e5ng 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Konsumenter \u00e4r vana vid olika abonnemangsl\u00f6sningar och det sprider sig till nya branscher och produkter. Detta \u00e5terspeglas i framg\u00e5ngen med fr\u00e5n bl a prenumerationer av matl\u00e5dor till n\u00e4tbutiker som automatiskt fyller p\u00e5 kundens utbud av produkter i slutet av en period. Detta kan man se har blivit en trend i USA d\u00e4r Amazon har b\u00f6rjat med prenumerationserbjudanden f\u00f6r sk\u00f6nhetsprodukter.<\/p>\n<p>\u00c5r 2023 kommer troligen den h\u00e4r typen av e-handelsl\u00f6sningar utbreda sig \u00e4nnu mer. Men detta kr\u00e4ver ocks\u00e5 att n\u00e4tbutikerna erbjuder mer differentierade produkter och l\u00f6sningar. F\u00f6retagen m\u00e5ste ha en genomt\u00e4nkt digital marknadsf\u00f6ring f\u00f6r att f\u00f6rklara f\u00f6rdelen, bra logistik och en felfri kundupplevelse.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_VR_och_metaverse_nya_trender_att_halla_koll_pa\"><\/span>8. VR och metaverse: nya trender att h\u00e5lla koll p\u00e5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c5r 2022 s\u00e5g vi uppkomsten av metaverse, baserat p\u00e5 koncept av vitual reality. \u00c4ven om metaversen \u00e4nnu inte \u00e4r f\u00e4rdigutvecklad kommer vi under 2023 att se nya trender relaterade till detta virtuella universum, d\u00e4r konsumenter kommer att kunna tr\u00e4ffas f\u00f6r att byta, uppleva och k\u00f6pa produkter.<\/p>\n<p>Till exempel vet vi redan att IKEA har lanserat en app d\u00e4r kunderna praktiskt taget kan \u201dplacera\u201d IKEA-produkter i sitt hem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2252 aligncenter\" src=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2023\/04\/ikea-app-300x190.png\" alt=\"\" width=\"363\" height=\"230\" \/><\/p>\n<p>Som webbutik \u00e4r det viktigt att du f\u00f6ljer dessa nya tekniker s\u00e5 att du \u00f6verv\u00e4ger att kunna anv\u00e4nda dem n\u00e4r tiden \u00e4r mogen f\u00f6r dig och dina kunder.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00c4r du redo att testa n\u00e5gon av de nya trenderna?<\/p>\n<p>Vi p\u00e5 RAJA \u00f6nskar dig i s\u00e5 fall lycka till!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under de senaste \u00e5ren har e-handeln i Sverige exploderat, men under 2022 s\u00e5g vi inte en lika stor uppg\u00e5ng som under \u201dpandemi\u00e5ren\u201d 2020 och 2021. Stora kostnads\u00f6kningar inom m\u00e5nga omr\u00e5den [&#8230;]<\/p>\n","protected":false},"author":71,"featured_media":2253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-handel"],"acf":[],"yoast_head":"\n<title>E-handelstrenderna under 2023 - Rajapack-bloggen<\/title>\n<meta name=\"description\" content=\"Ta del av de trender du som e-handlare m\u00e5ste ha koll p\u00e5 f\u00f6r den b\u00e4sta utvecklingen av din webbshop under 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.se\/blog-se\/e-handelstrenderna-under-2023\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" 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