{"id":817,"date":"2020-11-11T10:21:29","date_gmt":"2020-11-11T09:21:29","guid":{"rendered":"https:\/\/www.rajapack.se\/blog-se\/?p=817"},"modified":"2025-06-18T10:14:11","modified_gmt":"2025-06-18T09:14:11","slug":"om-fenomenet-uppackning-unboxing-pa-youtube","status":"publish","type":"post","link":"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube","title":{"rendered":"Om fenomenet Unboxing p\u00e5 YouTube"},"content":{"rendered":"\n<p><em>Artikeln uppdaterades senast 21:a juli 2022.<\/em><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Unboxing_Att_tanka_utanfor_ladan\" title=\"Unboxing: Att t\u00e4nka utanf\u00f6r l\u00e5dan\">Unboxing: Att t\u00e4nka utanf\u00f6r l\u00e5dan<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Den_psykologiska_aspekten_bakom_unboxing\" title=\"Den psykologiska aspekten bakom unboxing\">Den psykologiska aspekten bakom unboxing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Nar_kom_den_forsta_unboxing-videon\" title=\"N\u00e4r kom den f\u00f6rsta unboxing-videon?\">N\u00e4r kom den f\u00f6rsta unboxing-videon?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Storst_pa_Youtube_inom_unboxing\" title=\"St\u00f6rst p\u00e5 Youtube inom unboxing\">St\u00f6rst p\u00e5 Youtube inom unboxing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Unboxing_som_underhallning_for_barn\" title=\"Unboxing som underh\u00e5llning f\u00f6r barn\">Unboxing som underh\u00e5llning f\u00f6r barn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Unboxing_som_produktresearch_och_inspiration\" title=\"Unboxing som produktresearch och inspiration\">Unboxing som produktresearch och inspiration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Den_viktiga_premiumkanslan\" title=\"Den viktiga premiumk\u00e4nslan\">Den viktiga premiumk\u00e4nslan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Unboxing_som_marknadsforing\" title=\"Unboxing som marknadsf\u00f6ring\">Unboxing som marknadsf\u00f6ring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Behover_du_hjalp_med_ditt_foretags_forpackningslosningar\" title=\"Beh\u00f6ver du hj\u00e4lp med ditt f\u00f6retags f\u00f6rpackningsl\u00f6sningar?\">Beh\u00f6ver du hj\u00e4lp med ditt f\u00f6retags f\u00f6rpackningsl\u00f6sningar?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.rajapack.se\/blog-se\/om-fenomenet-uppackning-unboxing-pa-youtube\/#Hall_kontakten_med_oss\" title=\"H\u00e5ll kontakten med oss\">H\u00e5ll kontakten med oss<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Unboxing_Att_tanka_utanfor_ladan\"><\/span>Unboxing: Att t\u00e4nka utanf\u00f6r l\u00e5dan<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p>Legenden om Pandoras ask \u00e4r ett klassiskt exempel p\u00e5 hur m\u00e4nniskor fascineras av det ok\u00e4nda. Nyfikenhet ligger helt enkelt i v\u00e5r natur. Unboxing-trenden som sveper \u00f6ver Youtube \u00e4r ett resultat av just den nyfikenheten. Unboxing, p\u00e5 svenska &#8221;uppackning&#8221;, inneb\u00e4r att en person dokumenterar uppackning och f\u00f6rsta intryck av en ny produkt. Man kan s\u00e4ga att det \u00e4r som en slags videorecension.\u00a0<\/p>\r\n<p>Men varf\u00f6r titta p\u00e5 n\u00e5gon du inte k\u00e4nner som \u00f6ppnar ett paket med n\u00e5got du inte \u00e4ger? F\u00f6r att ta reda p\u00e5 det har vi p\u00e5 RAJA unders\u00f6kt trenden i flera olika segment samt fr\u00e5gat tv\u00e5 influencers och en psykolog om varf\u00f6r de tror att denna trend f\u00e5tt en s\u00e5 pass universell spridning.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1956\" src=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/GettyImages-1288319043.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/GettyImages-1288319043.jpg 1280w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/GettyImages-1288319043-430x287.jpg 430w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/GettyImages-1288319043-768x512.jpg 768w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/GettyImages-1288319043-1024x682.jpg 1024w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/GettyImages-1288319043-620x413.jpg 620w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Den_psykologiska_aspekten_bakom_unboxing\"><\/span>Den psykologiska aspekten bakom unboxing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Varf\u00f6r vi tycker s\u00e5 mycket om uppackningsvideos kan delvis f\u00f6rklaras av v\u00e5r f\u00f6rm\u00e5ga till empati. M\u00e4nniskor har f\u00f6rm\u00e5gan att s\u00e4tta sig in i andra m\u00e4nniskors situationer och k\u00e4nslor.<\/p>\r\n<p>Redan \u00e5r 1992 identifierade forskning n\u00e5got som kallas &#8221;f\u00f6rv\u00e4ntningskretsar&#8221;, som aktiveras i v\u00e5ra hj\u00e4rnor n\u00e4r vi tittar p\u00e5 n\u00e4r en fr\u00e4mmande m\u00e4nniska packar upp n\u00e5got. Sedan dess har flera studier genomf\u00f6rts som har verifierat f\u00f6rekomsten av det som kallats &#8221;spegelneuronsystemet&#8221;. Dessa neuroner aktiveras inte bara n\u00e4r vi utf\u00f6r en handling sj\u00e4lva, men ocks\u00e5 n\u00e4r vi ser n\u00e5gon annan utf\u00f6ra den \u00e5tg\u00e4rden.<\/p>\r\n<p>Den universella fascinationen med unboxing-videos f\u00f6rklaras genom att n\u00e4r vi tittar p\u00e5 n\u00e4r n\u00e5gon annan \u00f6ppnar en f\u00f6rpackning, fungerar v\u00e5r hj\u00e4rna som om vi \u00e4r den som utf\u00f6r handlingen. Vi pratade med psykologen <strong>Diana Parkinson<\/strong>, som beskrev unboxing som f\u00f6ljande:<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p class=\"is-layout-flow wp-block-quote-is-layout-flow\">&#8221;&#8230; <em>det finns ingen materiell bel\u00f6ning, endast \u00f6verg\u00e5ende visuell bel\u00f6ning. Populariteten av unboxing-videos \u00e4r f\u00f6rv\u00e5nande, och jag kan inte t\u00e4nka mig n\u00e5got annat som kan j\u00e4mf\u00f6ras med det<\/em>.&#8221;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Nar_kom_den_forsta_unboxing-videon\"><\/span>N\u00e4r kom den f\u00f6rsta unboxing-videon?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>F\u00f6ljande video, uppladdad under 2006, var kanske v\u00e4rldens f\u00f6rsta unboxing-video: <a href=\"https:\/\/www.youtube.com\/watch?v=uJAYO0gxpdY\">Unbox.IT : Unboxing Ceremony of Nokia E61<\/a>. Sedan dess har unboxing tagit YouTube med storm. 2014 gav en YouTube-s\u00f6kning p\u00e5 termen &#8221;unboxing&#8221; mer \u00e4n 20 miljoner s\u00f6kresultat, och \u00e5r 2021 fick samma s\u00f6kning mer \u00e4n 120 miljoner resultat.\u00a0<\/p>\r\n<p>Trenden t\u00e4cker in allt fr\u00e5n leksaker till lyxartiklar och tekniska prylar. Om en produkt finns tillg\u00e4nglig att k\u00f6pa \u00e4r chansen stor att det finns en unboxing-video om den.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Storst_pa_Youtube_inom_unboxing\"><\/span>St\u00f6rst p\u00e5 Youtube inom unboxing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Det finns m\u00e5nga framg\u00e5ngsrika youtubekanaler som \u00e4r helt dedikerade till unboxing. Det \u00e4r ocks\u00e5 vanligt med kanaler som mixar sitt inneh\u00e5ll med unboxing-videos och andra typer av inneh\u00e5ll. F\u00f6r segmentet teknik, som \u00e4r det f\u00f6rsta m\u00e5nga t\u00e4nker p\u00e5 n\u00e4r man n\u00e4mner unboxing, kan du kolla in <a href=\"https:\/\/www.youtube.com\/user\/unboxtherapy\">Unbox Therapy<\/a> (18 miljoner prenumeranter), <a href=\"https:\/\/www.youtube.com\/user\/marquesbrownlee\">Marques Brownlee<\/a> (16 miljoner prenumeranter) och <a href=\"https:\/\/www.youtube.com\/user\/ijustine\">iJustine<\/a> (7 miljoner prenumeranter). \u00c4r du ute efter svenska videos inom teknik kan du till exempel kolla in <a href=\"https:\/\/www.youtube.com\/user\/feberse\">Feber<\/a> (6 000 prenumeranter) och <a href=\"https:\/\/www.youtube.com\/channel\/UCoLiuQqgMSRWjFm5H733jEg\">Inet<\/a> (65 000 prenumeranter).<\/p>\r\n<figure id=\"attachment_958\" aria-describedby=\"caption-attachment-958\" style=\"width: 1015px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-958 size-full\" style=\"font-size: 16px;\" src=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2019\/10\/unbox-1.jpg\" alt=\"\" width=\"1015\" height=\"564\" srcset=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2019\/10\/unbox-1.jpg 1015w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2019\/10\/unbox-1-430x239.jpg 430w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2019\/10\/unbox-1-768x427.jpg 768w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><figcaption id=\"caption-attachment-958\" class=\"wp-caption-text\">Bild: Lewis Hilsenteger (Unbox Therapy) i full f\u00e4rd med att packa upp en ny iPhone.<\/figcaption><\/figure>\r\n<h2><span class=\"ez-toc-section\" id=\"Unboxing_som_underhallning_for_barn\"><\/span>Unboxing som underh\u00e5llning f\u00f6r barn<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Unboxing \u00e4r ocks\u00e5 oerh\u00f6rt stort inom leksaker. F\u00f6r segmentet leksaker \u00e4r de popul\u00e4raste kanalerna f\u00f6rmodligen <a href=\"https:\/\/www.youtube.com\/c\/VladandNiki\/featured\">Vlad and Niki<\/a> (84 miljoner prenumeranter), <a href=\"https:\/\/www.youtube.com\/channel\/UChGJGhZ9SOOHvBB0Y4DOO_w\">Ryan&#8217;s World<\/a> (33 miljoner prenumeranter) och <a href=\"https:\/\/www.youtube.com\/user\/DisneyCollectorBR\">FunToys Collector Disney Toys Review<\/a> (11 miljoner prenumeranter). Vissa av filmerna inom leksakssegmentet drar in s\u00e5 svindlande mycket som \u00f6ver 500 miljoner visningar.\u00a0<\/p>\r\n<figure id=\"attachment_1940\" aria-describedby=\"caption-attachment-1940\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1940 size-full\" src=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/Unboxing-kids.jpg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/Unboxing-kids.jpg 1280w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/Unboxing-kids-430x287.jpg 430w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/Unboxing-kids-768x512.jpg 768w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/Unboxing-kids-1024x683.jpg 1024w, https:\/\/www.rajapack.se\/blog-se\/wp-content\/uploads\/2020\/11\/Unboxing-kids-620x413.jpg 620w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-1940\" class=\"wp-caption-text\">Bildk\u00e4lla: Getty. Unboxing-videos med leksaker \u00e4r popul\u00e4rt som underh\u00e5llning.<\/figcaption><\/figure>\r\n<p>Vi fr\u00e5gade den popul\u00e4ra f\u00f6r\u00e4lderbloggaren <strong>Rachel<\/strong>, som skriver bloggen <a href=\"https:\/\/coffeecakekids.com\/\">Coffee, Cake, Kids<\/a>, om varf\u00f6r hon tror att hennes barn tycker om att kolla p\u00e5 unboxing-videos s\u00e5 mycket:<\/p>\r\n<p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<\/p>\r\n<p>Rachel n\u00e4mner ocks\u00e5 hur unboxing-videos \u00e4r perfekta f\u00f6r att h\u00e5lla barnen underh\u00e5llna:<\/p>\r\n<p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite><em>&#8221;De \u00e4r relativt l\u00e4tta att hitta, i allm\u00e4nhet s\u00e4kra f\u00f6r barn att titta p\u00e5 och n\u00e4r du beh\u00f6ver fem minuter f\u00f6r att g\u00e5 och g\u00f6ra middagen s\u00e5 \u00e4r de perfekta f\u00f6r att h\u00e5lla dem roade.&#8221;<\/em><\/cite><\/blockquote>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Unboxing_som_produktresearch_och_inspiration\"><\/span>Unboxing som produktresearch och inspiration<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>F\u00f6r att dyka djupare in i \u00e4mnet fr\u00e5gade vi vloggaren <strong>Chase Aimee, <\/strong>som har 255 000 prenumeranter p\u00e5 <a href=\"https:\/\/www.youtube.com\/channel\/UCmOvz7D8O5f-9loWdX2S_LQ\">sin youtubekanal<\/a>, vad hon tyckte om unboxing-videos. Hos henne ligger intresset i att hitta nya intressanta produkter att shoppa:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite><em>&#8221;Det som lockar med unboxing \u00e4r att se en v\u00e4ska som jag kan vara intresserad av och uppleva uppackningen tillsammans med personen som packar upp den. [&#8230;] Det hj\u00e4lper mig att fatta mer informerade k\u00f6pbeslut och det \u00e4r ocks\u00e5 lika sp\u00e4nnande att se n\u00e5gonting vackert o\u00f6ppnat. Lyxiga designhus spenderar en f\u00f6rm\u00f6genhet p\u00e5 f\u00f6rpackningen, s\u00e5 det \u00e4r en del av upplevelsen.&#8221;<\/em><\/cite><\/blockquote>\n\n\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Den_viktiga_premiumkanslan\"><\/span>Den viktiga premiumk\u00e4nslan<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Lyxprodukter \u00e4r ett popul\u00e4rt segment inom unboxing. Exklusiva varum\u00e4rken som till exempel Chanel investerar i h\u00f6gkvalitativa f\u00f6rpackningar. Det \u00e4r viktigt att kunderna f\u00e5r en &#8221;premium-k\u00e4nsla&#8221; f\u00f6rsta g\u00e5ngen de tar upp sin nya produkt. Oavsett om f\u00f6rpackningen \u00f6ppnas privat eller delas med miljontals andra p\u00e5 webben.<\/p>\r\n<p>F\u00f6r en riktigt bra unboxing-upplevelse beh\u00f6ver f\u00f6rpackningen inte bara se attraktiv ut, den ska ocks\u00e5 k\u00e4nnas behaglig. K\u00e4nslan av satinband, det tillfredst\u00e4llande ljudet av flikar som \u00f6ppnas och skrynklet av inslagspappret n\u00e4r paketet \u00f6ppnas \u00e4r bara n\u00e5gra saker som har en omedelbar effekt p\u00e5 betraktaren. Vi fr\u00e5gade <strong>Chase Aimee<\/strong> om hur viktigt det \u00e4r med en produkts f\u00f6rpackning:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite><em>&#8221;Jag tycker att det spelar roll. Jag har haft v\u00e4ldigt dyra v\u00e4skor som levererats till mig i en enkel f\u00f6rpackning! Om objektet \u00e4r f\u00f6rpackat vackert, s\u00e5 g\u00f6r det verkligen en inverkan &#8211; det bidrar till hela upplevelsen och kan g\u00f6ra en \u00e4nnu mer exalterad. Den b\u00e4sta f\u00f6rpackningen \u00e4r omt\u00e4nksam, praktisk och \u00e5tervinningsbar! Om det finns ett sp\u00e5r av lyx, d\u00e5 \u00e4r det \u00e4nnu b\u00e4ttre.&#8221;<\/em><\/cite><\/blockquote>\n\n\n\n\n\n<p>F\u00f6r er som s\u00e4ljer lite mer exklusiva varor i litet format har vi p\u00e5 RAJA ett antal <a href=\"https:\/\/www.rajapack.se\/present-forpackningar_C40.html\" target=\"\u201d_blank\u201d\" rel=\"noopener noreferrer\">presentf\u00f6rpackningar<\/a> i olika former och storlekar som kan h\u00f6ja k\u00e4nslan av exklusivitet j\u00e4mf\u00f6rt med standardf\u00f6rpackningar. Ni kan ocks\u00e5 <a href=\"https:\/\/www.rajapack.se\/vara-uppgifter_cms_000033.html\">kontakta oss direkt<\/a> f\u00f6r att f\u00e5 hj\u00e4lp med att anpassa er f\u00f6rpackning s\u00e5 att den kommunicerar ert varum\u00e4rke p\u00e5 b\u00e4sta s\u00e4tt. Ett billigt alternativ f\u00f6r f\u00f6retag som vill anpassa sina f\u00f6rpackningar \u00e4r att <a href=\"https:\/\/www.rajapack.se\/packtejp-packband-och-buntning\/tejp-med-eget-tryck_C1826.html\">designa sin egen packtejp<\/a>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Unboxing_som_marknadsforing\"><\/span>Unboxing som marknadsf\u00f6ring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Varum\u00e4rken som PlayStation har \u00e4ven i Sverige b\u00f6rjat f\u00f6rst\u00e5 kraften i unboxing-trenden p\u00e5 YouTube. I november 2020 publicerade den popul\u00e4ra youtube-trion <a href=\"https:\/\/www.youtube.com\/channel\/UC6WAeYfHfNgaf9DNg5OAdKQ\">JLC<\/a> (700 000 prenumeranter) en <a href=\"https:\/\/www.youtube.com\/watch?v=72b6Gzd3-6c\">unboxing-video d\u00e4r de packar upp nya Playstation 5<\/a> &#8211; den fick \u00f6ver 300 000 visningar, hela 100 000 visningar p\u00e5 f\u00f6rsta dagen. Ett f\u00f6retag som PlayStation inser s\u00e4kerligen att varje visning representerar en eventuell kund &#8211; detta \u00e4r d\u00e4rf\u00f6r ett utm\u00e4rkt exempel p\u00e5 marknadsf\u00f6ring som n\u00e5r r\u00e4tt m\u00e5lgrupp. F\u00f6rutom att JLC&#8217;s egna prenumeranter blir p\u00e5minda om PlayStation som varum\u00e4rke, s\u00e5 f\u00e5r de som \u00e4r intresserade ocks\u00e5 l\u00e4ra sig mer om den nya konsolen samt uppleva den f\u00f6r f\u00f6rsta g\u00e5ngen genom JLC&#8217;s \u00f6gon. Den st\u00e4ndigt v\u00e4xande betydelsen av kundrecensioner online sammantaget med vikten av influencers som varum\u00e4rkesf\u00f6respr\u00e5kare, \u00e4r n\u00e5got som f\u00f6retag inte l\u00e4ngre kan ignorera.<\/p>\n<p>Ett annat unboxing-exempel fr\u00e5n Sverige \u00e4r <strong>Margareta Gr\u00e4\u00e4s<\/strong> s\u00e4songsbetonade videoserie d\u00e4r hon packar upp adventskalendrar med smink- och hudv\u00e5rdstema. Margareta har idag 87 000 prenumeranter p\u00e5 sin <a href=\"https:\/\/www.youtube.com\/c\/Maggiesaurus\">youtubekanal<\/a>. I en <a href=\"https:\/\/www.youtube.com\/watch?v=EISReqZHEtI\">sammanfattning av f\u00f6rra \u00e5rets videos<\/a> f\u00f6rklarar hon:<\/p>\n<p>&#8221;<em>Sedan sista augusti har jag \u00f6ppnat adventskalendrar p\u00e5 min youtubekanal f\u00f6r att hj\u00e4lpa er best\u00e4mma vad som \u00e4r prisv\u00e4rt, vad som \u00e4r roligt att ge bort, vad som \u00e4r v\u00e4rt att k\u00f6pa.. You name it!<\/em>&#8221;<\/p>\n\n<p>Totalt har hon laddat upp \u00f6ver 250 (!) videos med detta tema \u00f6ver \u00e5ren, och f\u00f6rra \u00e5ret blev det 108 videos! F\u00f6retagen och varum\u00e4rkena som sl\u00e4ppt adventskalendern i fr\u00e5ga f\u00e5r fri marknadsf\u00f6ring (ibland har de st\u00e5tt f\u00f6r kostnaden f\u00f6r kalendern) och Margareta har haft l\u00e4nksamarbeten s\u00e5 att hon f\u00e5r en viss andel av de k\u00f6p som videon bidragit till. Dessutom har hon anordnat t\u00e4vlingar och giveaways s\u00e5 att \u00e4ven tittarna haft en chans att vinna en kalender. Win win f\u00f6r alla parter, helt enkelt.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Behover_du_hjalp_med_ditt_foretags_forpackningslosningar\"><\/span>Beh\u00f6ver du hj\u00e4lp med ditt f\u00f6retags f\u00f6rpackningsl\u00f6sningar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RAJA \u00e4r specialister p\u00e5 f\u00f6rpackningar och emballage. P\u00e5\u00a0<a href=\"https:\/\/www.rajapack.se\/\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">v\u00e5r webbplats<\/a>\u00a0hittar du allt du beh\u00f6ver inom emballage,\u00a0 fr\u00e5n\u00a0<a href=\"https:\/\/www.rajapack.se\/lador-kartonger-och-wellcontainrar_C10.html\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">l\u00e5dor och kartonger<\/a>\u00a0till\u00a0<a href=\"https:\/\/www.rajapack.se\/fyllnads-och-skyddsmaterial_C16.html\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">fyllnads- och skyddsmaterial<\/a>, med mera. Du kan sj\u00e4lvklart \u00e4ven\u00a0<a href=\"https:\/\/www.rajapack.se\/catalogues.html\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">best\u00e4lla v\u00e5r senaste produktkatalog<\/a> helt gratis.\u00a0<\/p>\n<p>Eftersom m\u00e5nga av v\u00e5ra kunder verkar inom e-handel har vi samlat <a href=\"https:\/\/www.rajapack.se\/emballage-for-ehandel_cms_000068.html\">emballage f\u00f6r e-handel p\u00e5 en sida<\/a>. Tips: <a href=\"https:\/\/www.rajapack.se\/lador-kartonger-och-wellcontainrar\/stansade-lador\/stansade-lador-med-skuminlagg\/lador-med-skyddsfilm_OFF_NO_09247.html\">l\u00e5dor med skyddsfilm<\/a> anv\u00e4nds ofta f\u00f6r sm\u00e5 tekniska prylar och ger en extra premiumk\u00e4nsla. Vi har ocks\u00e5 en avdelning f\u00f6r <a href=\"https:\/\/www.rajapack.se\/present-forpackningar_C40.html\">presentf\u00f6rpackningar<\/a> f\u00f6r att f\u00f6rb\u00e4ttra dina kunders unboxing-upplevelse ytterligare.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hall_kontakten_med_oss\"><\/span>H\u00e5ll kontakten med oss<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.rajapack.se\/vara-uppgifter_cms_000033.html\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">Kontakta v\u00e5ra emballagespecialister<\/a>\u00a0f\u00f6r gratis r\u00e5dgivning<\/li>\n<li><a href=\"https:\/\/www.rajapack.se\/inscription-newsletter-raja.html\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">Prenumerera p\u00e5 v\u00e5rt nyhetsbrev<\/a>\u00a0f\u00f6r de senaste nyheterna inom emballage och tillg\u00e5ng till exklusiva kampanjer<\/li>\n<li>F\u00f6lj RAJA Sverige p\u00e5\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/rajapackse\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">Linkedin<\/a>, <a href=\"https:\/\/www.instagram.com\/rajasverige\/\">Instagram<\/a> och <a href=\"https:\/\/www.facebook.com\/rajasverige\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">Facebook<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Artikeln uppdaterades senast 21:a juli 2022. Unboxing: Att t\u00e4nka utanf\u00f6r l\u00e5dan Legenden om Pandoras ask \u00e4r ett klassiskt exempel p\u00e5 hur m\u00e4nniskor fascineras av det ok\u00e4nda. Nyfikenhet ligger helt enkelt [&#8230;]<\/p>\n","protected":false},"author":56,"featured_media":1944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,7],"tags":[41,53,61],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-handel","category-nyheter","tag-emballage-med-tryck","tag-kartonger","tag-kundupplevelse"],"acf":[],"yoast_head":"\n<title>Om fenomenet Unboxing p\u00e5 YouTube - Rajapack-bloggen<\/title>\n<meta name=\"description\" content=\"Vi djupdyker i trenden unboxing. 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